Invest in One of North America's Most Established Brands

When you become a Hallmark Gold Crown franchisee, you join a globally recognized brand with deep Canadian roots. Our proven business model is the blueprint you need to help unlock success as a franchisee. You will receive best-in-class support and expert guidance, so you are supported every step of the way.

Why Hallmark?

Unlike many other franchise companies, we have NO royalties, NO franchising fees, and a low cost of entry, allowing you to maximize your potential for success. Enjoy competitive financial terms, extensive retail support, marketing benefits, and more - a winning franchising formula.

Our Gold Crown franchisees retain autonomy while receiving all the advantages of a recognized franchise system, including a wide range of start-up and ongoing operational programs and support. This includes a dedicated Business Development Specialist who will partner with you to develop joint business plans and help guide you through your onboarding journey and everyday planning/execution needs.

We are committed to driving the success of our franchisees. We do not run corporate locations and consider our franchisees to be key partners in driving our business - they are our flagship in retail; we are successful only when they are successful.

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Join a Franchise Opportunity from the #1 Globally Recognized Greeting Card Brand

When you think of Hallmark, our greeting cards may come to mind, and rightfully so. We have been in the retail business for over 100 years, and our cards for every occasion are one of the main elements of our success. However, we also carry an expansive portfolio of exclusive products, allowing you to diversify your product line and profit potential.

$1.2 Billion

Market Size

$600 Million

Greeting Cards

60% of Canadian Households participate in the category

$400 Million

Gift Presentation (Bags, Wrap and Accessories)

+13% '18-'22

$150 Million

Ornaments

Growing participation from Millennial consumers
Spending +13%

$55 Million

Christmas Boxed Cards

7-8 M boxes

Hallmark Franchisee Benefits

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Low cost of entry and execution relative to other franchises

Hallmark offers extremely generous financial supports, including fixturing subsidies and free installation, terrific margins on product purchases, extended payment plans, free freight, volume rebates, and cash allowance programs, to name a few.

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All efficiencies of a proven business model with room for entrepreneurial autonomy and creativity

Gold Crown franchisees have the ability to personalize their store with their own creative input. Enhance Hallmark's offerings with complementary products from other vendors and by partnering with local/community-based businesses and charities.

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Extensive onboarding, installation, and ongoing operational supports

Receive a range of support including lease negotiations, store design, staff training programs, detailed operational supports for each retail selling period, and much more.

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Ability to augment in-store sales with web-based trading of Hallmark products

Be wherever the consumer wants to shop. Hallmark provides our franchisees with access to a digital asset library to create a compelling online offering.

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Universal brand recognition and unparalleled access to premium licensed products

Hallmark has long-standing partnerships with a wide array of licensors (e.g., Disney, Peanuts, Star Wars, Marvel, Warner Bros., just to name a few), giving franchisees exclusive access to on-trend products.

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Membership in a larger, supportive network of Hallmark retailers

Hallmark encourages our terrific nationwide network of passionate franchisees to connect, share, and learn from each other, such as with our many “retailer live” sessions with franchisees throughout the year.

What Our Franchisees Say

"A large part of the draw to become a Hallmark franchisee was knowing that Hallmark is always there to support its franchisees in whatever way needed. Resources like Market Development Specialists, front-of-store setup guides, Planning Calendars and a dedicated Business Development Specialist make our work more efficient and streamlined.

After 22 years as Hallmark franchisees, we have watched the Hallmark brand continue to grow and flourish in tandem with the expansion of our own storefronts. We started with two franchises in 2001 and currently own and operate 16. It’s been very rewarding to be part of a company that really cares about its customers and stands by its products.”

- Rich & Margaret Allen

Franchisees (16 Hallmark Gold Crown stores across Canada)

“The thought of starting my own business with 4 retail locations was not as overwhelming as I thought it would be. The support that Hallmark has provided not only helped me get started but helped me grow to 8 locations. The foundation and support from the Hallmark brand allows me to continuously strive to grow and better my brand through a creative lens with the inclusion of artisan products and services.”

- Jo-Anne Spadafora

Franchisee (9 Hallmark Gold Crown stores across Canada)

“Working with Hallmark has been an exceptional experience from start to finish. Their Marketing & Business Development Specialists played a pivotal role in swiftly and seamlessly opening our store. The wealth of online resources, including convenient ordering and Social Media support, has been invaluable. Within just a few days, the entire team collaborated to set up and merchandise our store for the grand opening. We’re thrilled to be part of the Hallmark family, and our customers in Timmins are equally delighted to welcome Hallmark back!”

- Shawn Stack

Franchisee (Timmins, ON)

Open Your Own Hallmark Franchise!

Hallmark is rapidly expanding distribution across Canada. We are interested in discussing franchise opportunities in every market, with particular interest in the Greater Vancouver area, Red Deer, Saskatoon, Greater Toronto area, Kingston, Nova Scotia and Newfoundland markets.

We also have opportunities for new franchisees to purchase existing locations in attractive markets. Please complete the form on this page to learn more about all of our franchise opportunities.

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